Discover Collision's 16 conferences

GE CMO Linda Boff, Moz founder Rand Fishkin and more Marketing Stage highlights

Anna O'Hare
Published on May 3, 2016

Collision is coming to New Orleans again in 2017. Sign up for a 2 for 1 ticket.

Marketers from big corporations to promising startups came together in New Orleans last week for Collision. For the latest marketing insights and tips, the Marketing Stage was the place to be, with talks from Linda Boff, Rand Fishkin, and other marketing heavy weights. Check out our highlights from the stage.

Once upon a brand: 100 years of storytelling

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GE have been around for years, yet their marketing efforts are as fresh as ever. Linda Boff, CMO of GE, was questioned by the Guardian‘s Jemima Kiss about how they keep finding new stories to tell in innovative ways. After the Q&A, we bumped into Linda and put your burning questions to her.

Making SEO work for you in 2016

Rand Fishkin at Collision on the Marketing Stage

The world of SEO is ever changing. Luckily, Rand Fishkin keeps on top of it all along with his company Moz, the leading provider of inbound marketing software. In this talk Rand shared the latest SEO secrets. As he left the stage, we grabbed him to ask a few hard hitting questions, like which Disney character makes the best entrepreneur?

Content marketing 101

Marketing Stage Highlights: Content Marketing

What are the essential elements needed to maximize the impact of your company’s content marketing? This question was tackled by this panel made up of Tumblr‘s Head of Communications Katherine Barna, Influence CEO John Hall and Firebrand Group founder Jeremy Goldman.

New native on the block: the power of video content

Marketing Panel at Collision

This panel looked at the power of native content and its role in advertising in 2016 and beyond. The panel bought together the CEO of Taboola Adam Singolda, Editor-in-Chief of Contently Joe Lazauskas and Branded Content Strategy Consultant at The Overlap League Melanie Deziel.

CMO 2.0: Rise of the Chief Marketing Technologist

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Sheldon Monteiro is CTO at SapientNitro. He took to the stage to tell us how a company’s Chief Marketing Technologist works with the CMO to build a better brand experience. Get a glimpse into his talk by checking out his slides:




Quantitative and qualitative in the creative realm


Spencer Reiss of WIRED was joined by Ogilvy‘s Brandon Berger for a discussion on how Ogilvy maintains a strong balance between quantitative and qualitative. The importance of this balance for creativite and effective marketing was discussed.

Marketing across the front office to social customers

Ragy Thomas at Collision

Sprinklr founder and CEO Ragy Thomas spoke to an audience of eager startups and general attendees on reimaging the customer-facing operations through the power of social media.

Sound like your kind of conference? Sign up for a 2 for 1 ticket to Collision 2017.