Time zone

Tuesday, April 20

15:30 - 15:55

Brand as a competitive advantage

AdvertisingDesignE-commerceFinanceMarketing

Jane Geraghty – the group CEO of brand transformation company Landor & Fitch – and Accenture CMO Amy Fuller discuss why brands really are your only enduring competitive advantage. Technology can be copied, but great brands can’t.

Speakers

Amy Fuller

Chief Marketing & Communications Officer at Accenture

Jane Geraghty

Group Global CEO at Landor & Fitch

Marty Swant

Staff Writer & CMO Network Editor at Forbes

Channel 2: Creators