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As brands jostle for attention, and to make themselves heard in a crowded marketplace, the solution may lie in building a sense of community. People have a fundamental need for connection. This is where community marketing comes in, with brand growth strategy bringing your customers together based on their shared […]

mm Matthew Taylor
Published on January 28, 2022

We’ve crunched the numbers on Canada’s startup capital, and what we’ve discovered lends ‘Hollywood North’ even more of a shine. Here are the basic facts and figures you need to know about Toronto’s tech startup scene. What do Drake, Margaret Atwood and Jim Carrey have in common? Toronto. That’s not […]

mm Matthew Taylor
Published on January 25, 2022

There is a rising trend in journalism towards media publications replacing from quantity with higher quality pieces. We now have more access to a greater range of information than ever before, giving us the option to do and experience whatever we want, whenever and wherever we want. But this unlimited […]

mm Ciaran Bruder
Published on January 24, 2022

The spread of misinformation in recent years shows that the advertising-only ‘free’ news model isn’t working. Are subscriptions a suitable alternative? Konrad Feldman, co-founder and CEO at Quantcast, said that “the internet’s original sin was allowing everyone to believe the internet, and all its diverse, vibrant content … had no […]

mm Ciaran Bruder
Published on January 20, 2022

Urbanisation isn’t just a trend affecting where we live – it’s also how we see the world. As more people relocate to metropolitan areas, small-town newspapers are suffering a talent drain. The movement of people from small towns to larger cities isn’t anything new. However, the talent drain affecting small-town […]

mm Ciaran Bruder
Published on January 20, 2022